Privacy Policy

Last updated: 15th January 2026

This privacy policy explains how alphatrixis SARL ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or use our services. We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

alphatrixis SARL is the data controller responsible for your personal data. Our contact details are:

  • Company: alphatrixis SARL
  • Address: Rue Philippe II 103, 4075 Differdange, Luxembourg
  • Registration Number: RCSB259674
  • VAT Number: LU25946783
  • Email: privacy@alphatrixis.pro
  • Phone: +352 24559709

Data Collection

We collect personal data that you provide to us directly and automatically when you use our website and services. The data we collect includes:

Information You Provide

  • Contact information (name, email address, phone number)
  • Restaurant or business information
  • Messages and enquiries you send to us
  • Newsletter subscription preferences
  • Account information if you register for our services

Information We Collect Automatically

  • IP address and location data
  • Browser type and version
  • Device information
  • Website usage data and analytics
  • Cookie and tracking technology data

How We Use Your Information

We use your personal data for the following purposes based on legitimate business interests and legal bases under GDPR:

Service Provision

How we use your data to provide our restaurant analytics services, respond to enquiries, and deliver requested information about our solutions.

Communication

We use your contact information to respond to your enquiries, send service updates, and provide customer support. We may also send you marketing communications if you have consented to receive them.

Website Improvement

We analyse website usage data to improve our website functionality, user experience, and service offerings.

Legal Compliance

We may process your data to comply with legal obligations, resolve disputes, and enforce our agreements.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our cookie usage, please refer to our cookie policy.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following circumstances:

  • With service providers who assist us in delivering our services
  • When required by law or legal process
  • To protect our rights, property, or safety
  • With your explicit consent
  • In connection with a business transfer or acquisition

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy, unless a longer retention period is required by law. Generally, we retain:

  • Contact form enquiries: 3 years from submission
  • Newsletter subscriptions: Until you unsubscribe
  • Website analytics data: 26 months
  • Customer service records: 5 years from last interaction
  • Legal and compliance records: As required by applicable law

Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request limitation of data processing
  • Right to Data Portability: Request transfer of your data
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for data processing

To exercise any of these rights, please contact us at privacy@alphatrixis.pro. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication systems
  • Staff training on data protection practices
  • Secure data storage within EU borders

International Data Transfers

Your personal data is primarily processed within the European Union. If we transfer data outside the EU, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved by the European Commission.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Information

If you have any questions about this privacy policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) if you believe we have not handled your personal data in accordance with applicable law.